Help Center

What types of data can Bisko manage?

Bisko can manage various types of data, including first-party data (collected directly from your website or app), second-party data (data shared by partners), and third-party data (data collected from external sources). Bisko allows you to freely define what kind of data you want to collect and places no restrictions as to what data can be collected.

Can Bisko recognise users across different devices?

Bisko uses identity management to sync user_ids and can be used to deterministically associate browsers to a user. In addition, Bisko uses AI algorithms to analyze user behavior and sync user identifiers across devices based on probabilistic matching.

How does Bisko protect user data privacy?

Bisko complies with relevant privacy regulations (such as GDPR or CCPA) and has appropriate data security measures in place, such as encryption and access controls.

Can Bisko integrate with other marketing and advertising platforms?

Yes, Bisko can integrate with other platforms such as demand-side platforms (DSPs) and ad servers to enable more targeted and efficient advertising campaigns.

Can I import data from another DMP?

Yes, you are able to import data from another DMP. The Bisko team will assist you during the process of migrating data from other sources.

How does Bisko define a 'pageview'?

A Pageview event occurs when a user arrives at a new page on your website. The event is triggered each time a user navigates to a new page.

How does Bisko define an 'event'?

An "event" refers to a specific action or interaction that a user takes while browsing a website or using an application. When a user undertakes an event, such as a pageview, purchase, subscription, or click, Bisko stores information about that event in its database. This information includes data points such as the URL of the page viewed, the device type used, the timestamp of the event, and any other custom data points that you have defined as relevant to that event.

How does Bisko define a 'unique user'?

The term unique user pertains to an individual who accesses your website within a specified time frame, regardless of how frequently they do so.

How long does Bisko hold data for?

Bisko has an infinite look-back period. Your users' entire data history is kep for you to use when creating audiences through audience segment creation.

What is the price of your software?

We do not publicly disclose the price of our software. We believe that our pricing structure is the most transparent and fair way to bill our clients, as they only pay for what they use. Our pricing is tailored to each client's unique needs and usage, and is based on the number of events stored in our platform. This means that clients have complete control over their costs, as they can adjust the number of events they store to suit their budget and requirements. We work closely with our clients to ensure that our pricing is fair, transparent, and reflective of the value we provide.